Boosting sales for your ecommerce website can be done in a number of ways. You can offer more products, offer a free gift, increase payment options, or even add a live chat feature. Whatever your strategy, you’ll need to be consistent to see results. To increase sales, you can focus on three main areas: products, payment options, and customer service. Listed below are some tips to help you increase your sales:
Adding a free gift
Adding a free gift to your website can increase your sales significantly. While it may seem like a stupid idea, it is one of the easiest ways to draw more attention to your products. Moreover, the free gift can encourage customers to spend more than usual. You should make the free gift price as low as possible, so that it motivates customers to buy more products. In addition, you can also use upsell apps to create free upsells.
When implementing a free gift promotion, be sure to schedule it for a special time of the year. For example, the end of the year is the busiest time for businesses. However, if your goal is to boost sales year-round, it is best to offer a free gift at the end of the year, when customers are more likely to spend money. Make sure to investigate customer behavior before introducing a free gift promotion.
The best way to promote a free gift is to use the Gift on Order App, which displays a promotional message at the top of your site and encourages customers to buy more. Make sure the free gift is light enough to not affect shipping costs and that it requires a minimum amount of merchandise to qualify. If possible, limit the free gift item to a certain dollar value, so that you don’t aggravate your customers.
A free gift with purchase campaign is nothing new. Many popular brands run campaigns with free gifts. By offering a free gift with purchase, a customer will be more likely to explore your site, spend more time and buy more. The free gift will increase your average cart value and boost your conversion rate. The gift must be worth at least $Y to qualify for a free gift, but a free gift will boost your sales and average value!
Offering more payment options
Currently, over 70 percent of eCommerce shoppers will leave your site without purchasing anything. Of this number, eight to 19 percent will fail to complete the purchase because of lack of payment options. Adding more payment options to your ecommerce website can convert thirteen of these customers into buyers. In fact, a recent study found that if you do not offer any options for mobile wallet payments, your visitors will be less likely to make a purchase.
Payment methods are essential to increasing conversion rates for your ecommerce website. Having the top three payment options available can increase sales by as much as 71%. Moreover, adding payment methods ensures overall satisfaction for your customers, and enforcing the use of these payment options helps prevent cart abandonment and complete purchases. By enforcing a payment method, you can make your website more convenient for consumers and ensure repeat business.
Offering more payment options for ecommerce websites will increase the average order value and combat cart abandonment. However, offering credit is not feasible for most Ecommerce stores, as the process is full of red tape. Therefore, it is advisable to implement third-party credit solutions to provide your customers with credit. By offering credit, you will be able to improve your conversions and sales. Your average order size can increase by as much as 120%.
Adding a live chat feature
A proactive chat with your customers can lead to a sale. This type of interaction can move a customer from consideration to cart and ultimately to a purchase. Live chat is also great for building rapport with your customers. By enabling customer service through the live chat feature, you will have a much higher conversion rate. Customers will appreciate the personal touch and feel that you’re there for them.
A live chat operator can also learn about an eCommerce prospect before interacting with them. This information can be obtained via the visitor monitoring window. An agent can even see a customer’s browsing history. Providing this information can help them make a more informed decision. And when customers make a purchase, they are more likely to return to your store for more. That means increased sales and higher brand loyalty.
Most live chats are available during business hours. But many shoppers shop online in their spare time. If your chat service is unavailable, potential customers may be turned away. In fact, one study found that sales grew the most on Mondays between 8 and 9 pm and Sundays between 7 and 8pm. Make sure to have a live chat agent available at these times, if not, they might drive away a potential customer.
The benefits of adding live chat to an ecommerce website are numerous. This type of service helps businesses offer superior customer support. It also reduces expenses, provides a competitive advantage, and engages visitors. And, the best part is that customers are more likely to buy from a company with a live chat feature than one without. And it can increase your sales by as much as 12%.
Adding a product video
Adding a product video to your ecommerce website increases sales by showcasing your products in a realistic way. Studies show that 90% of consumers watch product videos before making a purchase. It’s also helpful for consumers to visualize the product, which can influence their decision-making process. A product video can be used on any channel, including social media. Here are a few ways to include a product video on your website.
Using a product video on your ecommerce website can take your company to the next level. It helps your customers get to know your products better and builds a better customer experience. With Easyship, you can ship your products worldwide. And by engaging your customers, you will build a loyal following of satisfied customers who can promote your products as brand ambassadors. To see examples of how product videos can boost your ecommerce page, check out Onzie’s example below.
Another benefit of ecommerce videos is that they are easy to share, bringing a wider audience and more traffic to your site. People are increasingly turning to videos to find information about products, and it’s no surprise that 64% of people make a purchase after watching a video. Moreover, videos don’t require a lot of time to produce. You can use your smartphone to create a quick product video.
Product videos also increase sales by fostering customer trust. Using video content on an ecommerce website can help you break the perceived barrier between brick-and-mortar stores and online shoppers. Customers come to online retail platforms with the intent of making a purchase. While a picture can say a thousand words, a video tells the entire story and helps them decide whether to buy the product or not.
